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- Images of the Ibero-American Exhibition I



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Film Library English in collaboration with the Ministry of Culture Board of Andalusia and Catalonia Film Library, launched a project for the recovery of films made in 1929 by the National Tourism Board, to publicize the Exhibition Iberoamericana de Sevilla and Barcelona International, led by Professor Begoña Soto Vázquez and assist other researchers.

result has been the work entitled THE EXHIBITION OF 1929. The first title "Seville Expo Iberoamericana" has helped us to carry out this work.

to this title will be followed by a second volume devoted to International Exposition of Barcelona and one on the promotion of tourism in Galicia, Salamanca, Madrid, Toledo and other English regions and cities.

"Seville Expo Iberoamericana" consists of a DVD-book, a two-disc three hours in which you can watch various aspects of both exposures made by the producers Spain English Cinema Films and Information for the Tourist Board. As a small book written by researcher Begoña Soto entitled "Four stories about Film Exhibition Iberoamericana (Sevilla, 1929)"

then inserted different videos on Exposure Iberoamericana, which have been extracted from the above work, linking different sections that appear in both DVD.

In this first installment you can see the inauguration of the Exhibition , aerial views, the squares of Spain and America as well as the international pavilions.


THE OPENING

EXPOSURE TO VIEW FROM ABOVE

THE PLAZA OF SPAIN

THE AMERICA PLAZA OF

AERIAL VIEW OF AIR EXPOSURE

HALL OF ARGENTINA


HALL OF BRAZIL


HALL OF CHILE


HALL OF COLOMBIA


CUBA HALL OF


FLAG OF THE UNITED STATES OF AMERICA

HALL OF MEXICO


HALL OF PERU


PABELLON DE PORTUGAL
  

PABELLON DE LA REPUBLICA DOMINICANA
  

PABELLON DE URUGUAY
  

PABELLON DE VENEZUELA
  







Boxer And Puggle Pups Playing

- The Pavilion of Oil, Agriculture and Cattle Show

THE HALL OF OIL AND THE HALLS OF THE COMMITTEES ON AGRICULTURE LIVESTOCK AND EXHIBITION OF WON.

not until 1925, with Columbia County Commissioner, when considering terminating the organizational stage and begins the executive. For this, the Executive Committee was divided into several sections or committees in order to achieve greater efficiency, the distribution of these committees were:


- Committee of Congress.
- History Commission
Seville - Motor
- Cattle Show Committee
- Committee on Agriculture and Livestock
- Committee on Regional Exhibition
-
Festival Committee - Committee on Ancient and Modern Art
- Trade Commission and Industry
- Enterprise and Tourism Committee
- Sports Commission

As can be seen, while the activities of Industry and Commerce are grouped into a single committee, the agricultural resources are divided into two sections, Agriculture and Cattle Show, with it we can get an idea of \u200b\u200bthe action lines and priorities that had the Executive Committee.
Above these commissions, was the Permanent Commission, which was empowered to decide on Internal Affairs, Finance, Works and Projects, Services and Facilities American and Portuguese and Propaganda.

The committees were composed of a Chairman and a Secretary and a variable number of Members. With regard to the commissions that studied in this section, holds the presidency of the Count Cattle Exhibition Hawk and Secretary Joseph Benjamin Couple and among the ordinary members were Manuel Gamero Cattle Association of Jerez de la Frontera and Agustin Vazquez Armero Provincial Board of Cattle.

Aerial view of the Southern Sector, indicating the status of flags

The components of the Agriculture Committee agree on the two counts most representative, the President and Secretary of Cattle Exhibition. However in November 1926, he restructured the Executive Committee being reformed the composition of the committees in 1927.

Concerning Livestock Commission, and being this activity is so entrenched in the province, the members of this Commission failed to give enough momentum which led to the decoupling of the Committee of this activity is the presentation by the Cattle Council of the Kingdom.


The Committee approved a budget of 300,000 pts. spending, which caused the President of the Chamber of Agriculture published its distaste for being a quantity without technical basis for its calculation. So because of these early disagreements between the Permanent Commission and would result in October 1927, the Standing Committee finds that the livestock show was organized by the Association Cattlemen of the Kingdom as mentioned above. EXPLANATORY
WON


Aerial view of the Cattle Show.
Cattle Exposition occupied a vast space of 178,000 m2 between Avenues of Heliopolis (now Padre García Tejero), Reina Mercedes and Palm. It raised all kinds of temporary facilities, warehouses, yards, stables, tracks exhibits, boxes, etc., In order to accommodate different species of animals. These facilities were designed and made by the Executive Committee, between late 1928 and early 1929.

These facilities had different exhibits of cattle, sheep, goats, pigs and horses, including the most elite herds and representative of the province and the region, such as Santa Coloma, King Country, Pikman, Miura, Ybarra, Osborne , Santa Maria Moreno and others. Livestock Show was open only 11 to May 16, 1929.


A moment of livestock exhibition.


Exhibition Celebrating the horse in the spring of 1929, it was up to the city of Jerez where the stud Miliary participate, and here came the problem, that the city did not renounce the event which was traditional, even though the horse contest was part of the acts of the Latin American Exhibition, so they had to step Primo de Rivera, first celebrated in Jerez from 21 to 28 April and after to come to participate in Seville where individuals exposed.

On this occasion we organized a Latin American Veterinary Conference in October of that year, which would be teaching at the University of Veterinary and recognition of qualifications between Spain and the Americas.



PAVILION agriculture and livestock industries
Facade
Pavilion Agricultural and Livestock Industries .

The livestock show is complemented by the related industries of farming, for which they built a pavilion named interim Agriculture and Livestock Industries. This building of 1850 m2, built in 1928 by the Executive Committee on a plot of 1992, was in Santo Domingo Avenue, were the authors Vicente Traver and José Granado de la Vega, with a budget of 192,000 pts.

This flag consisted of three buildings of a plant, a center devoted to dairy and meat industry destined English the handling of meat and two sides, one for the cork industry-closer with information about this activity, and the other, initially dedicated to apiculture and sericulture and later as an agronomist, in setting out various tasks School of Agricultural Engineers, as well as graphics and statistics of various agronomic services in different provinces. In the center of this flag is set a model of building Ingenieros de la Moncloa.

The exterior decoration was inspired by the Andalusian casino tipi. As the central building facade which concentrated more decorative elements, is chaired by a cover, and he added a small turret, arch, altar tile, etc. Side pavilions were simpler in decoration, recalling some livestock buildings.
Vista Pavilion from another angle. Right Pavilion Tobacco.

This sample was supplemented with other flags attached next, as the Pavilion of wool and hides, was exhibited in the process of preparing the wool, shearing, washing and further processing, and leather processing. Sugar Pavilion which was shown by photographs of different cultivation methods of this product in the country and the stages for processing. And the Hall of fertilizers with samples of the production and manufacture of these products. OIL FLAG



Overview of the Pavilion of oil.

This flag was designed by the architect Juan Talavera y Heredia, an initiative of the Committee on Agriculture and Agriculture Pavilion, and approved a first draft in July 1925 with a budget of 800,000 pts.

This first housing project represented an aristocratic peasant with neo-baroque facade, a great cover of columns Solomon, a pair of twin towers on both sides and plenty of heraldry.
Pavilion project First Oil Juan Talavera.

In October of that year, it was decided to change the name of it, to be renamed Oil and Agriculture Pavilion, becoming known then as oil Pavilion. Therefore

in 1926 redesigned the project author and transforms it into an estate of olive groves, the city introduced the architecture of a white cottage. This new project approved in July 1926, five proposals submitted to the competition, being awarded the construction Joseph Buiza and Fernández-Palacios 431,302.07 pts. With the deadline a year, however in February of that year was to prove an additional budget for the foundation, as well as continuous extensions of time for delivery, due in part to slight expansion of the project.
flag map.

These repeated delays, force in July 1928, granted new holidays, the reception taking place on the same month of January 1929 because at that time spoken of the facilities of the samples. These delays in the timing and repeated breaches of the budget cause Juan Talavera replacing the May 4, 1928, taking the reins of the Works Division.

The pavilion was the initiator of a long series of buildings rooted in rural schemes developed as country residences. The author introduces in the urban vision of agriculture and architecture of Seville, the version of an olive ranch but played with grandeur.
Facade view from the Avd de la Palmera .

The divided in two distinct environments on one hand the housing area, with its rooms and halls, and other house work, using yards as a nexus and distribution. The portico with columns for the residence and the pillars for the area of \u200b\u200bwork.

patio with columns in the living area . Raise a graceful

watchtower typical rural architecture on the set of changing volumes of roofs and terraces, giving a certain aristocratic appearance.

In the residential area is located laboratory services, digital sampler ordered olives and oil provinces, farmers' associations and large companies, as well as the conference room, while the farm was installed Full traditional oil mill extraction and other current techniques and production accessories and packing line.

Patio with pilasters in the area of \u200b\u200bwork.

it is constructed from many elements used provisional because they did not want to raise the budget when performed with solid materials, as an example of them can say that the towers were not practicable and there were many phonies.

The Pavilion was situated between the Avenida Reina Victoria, now the Palm, where his main facade, and the Infanta Luisa street today Páez de Rivera with an area of \u200b\u200b3,232 m2 on a plot of 3,756.

Without intending the work was an extraordinary success among regionalist manifesto was a real white architecture rooted in rural tradition. As disciples of Romualdo Jiménez Talavera Carlés and especially Antonio Delgado Roig, propagators of this formula in cottage and rural properties, although started in the Second Republic, is after the Civil War when it reaches its highest development due to heavy construction work and as this is an economic architecture that does not require skilled labor, calling himself "Andalusian style" to the white architecture that period.

Side facade of the Pavilion of oil.
closed
Sample Once the flag is useless, being saved from demolition. So during the first months of the Civil War was restored as a workshop for the Park and artificiality artillery arsenal, suffering an arson attack on 28 April 1937, causing several explosions and fires that resulted in the destruction of the building practice except for some units so that had to be demolished in its entirety. This workshop

worked one hundred and fifty women volunteers in two shifts, working in manufacturing Pyrotechnic cartridges for the addition of technical staff. The attack resulted in the death of fourteen men and women workers, and forty wounded in varying degrees, including the perpetrators of the attack with very serious burns, who died in the Hospital of the Five Wounds after apologizing. In the San Fernando Cemetery a mass grave remember these facts.

Despite the destruction of this building, we still have a vestige of that flag is a beautiful cross on locks held by the artisan blacksmith Seville José Avila Ramirez, who stood atop a pedestal with a tile with the Virgin of the Kings and was in the garden area building access.

forging Cruz who was in the garden pavilion access .

This cross forging and pedestal were transferred on July 3, 1937, at the request of the workers themselves, the atrium access Artillery Temprado street, and here remained until the transfer of that park, to 1955. Subsequently, on October 12, 1977, again the cross was erected in its new location in the garden entrance of the old Pyro in the Four Winds Aircraft street.

A new shipment of this military unit by 2000 to convert the site in units of the University of Seville, they remove the cross again, ignoring her current location.

agricultural facilities, as well as oil Pavilion consists of other general ward immediately to it, in which were represented some of the major agricultural industries themselves and from licensing

installation company advertising motor oil mill.


Aerial view of the pavilion. On the right the Avenida de la Palmera. Street Left Páez de Rivera.

PAVILION STATE COTTON

Photograph of the Hall of State Cotton Committee.

This pavilion was built by the Executive Committee as an annex to the Hall of Plant Industry, were the authors Vicente Traver and José Granados. The agricultural exhibition also included the participation of the State Cotton Committee, which prepared this flag ephemeral, and separated from the main, to show the techniques for growing and processing cotton.

Avenue is located in Santo Domingo, the Pavilion of the Oil and Silk, with an area of \u200b\u200b400 m2. Regionalist style, began construction in 1928, being the most striking facade with a pediment mixtilineal, who traveled across the upper cornice of the building, interrupted its development by ceramic vases.

The exhibition included the following sections: History of cotton cultivation in Spain. Contemporary era. Experimental and demonstration farm. Proof. Testing Laboratory and Industrial applications. HALL OF TOBACCO



Tobacco Pavilion.
As on display included the participation of the State Cotton Commission, DG Bell, and Explosives, Matches, and more specifically the Central Committee of Cultivation Test Snuff, is worried about submitting a sample of the crop and quality of national snuff, with charts, photographs, diagrams and products produced in Spain. This flag could see the workings of a tobacco cigar store Indians, pure and mixed and snuff manufacturing workshop.

With displays of snuff and cotton, was intended to raise awareness general public concern that the government had accorded to the promotion and support of these crops in Andalucía.

Visit of the Minister of Finance, José Calvo Sotelo to the pavilion.

The pavilion was also built on a provisional basis and by the same authors Vicente Traver and José Granados, regionalist style, with silver in the form of U.

The main gate was framed by twisted columns, cornice, pinnacles and small curved pediment, decorated with neo-baroque and lintel mixtilineal. A ledge ran around the building and small cupolas surmounted the corner flag.

MACHINERY HALL

In July 1927, the Standing Committee approved the project by the architect Vicente Traver and José Granados de la Vega, for the construction of a pavilion that showed industrial activity country. Complementing the Agriculture Pavilion representations were presented in this industrial and agricultural character livestock.

Two aerial views from different angles Pavilion Machinery.

The award came the following month, one year the deadline for completion, starting to be built immediately, however in July 1928 was to grant an extension for delivery.

This building was located away from the other pavilions dedicated to farming, was in the Avenida de Venezuela, at the end of Avenida de la Raza, facing façade to the Halls of Almeria, Valencia, Murcia and Cordoba its back to the Polo Field.

ephemeral The building was made with metal structural elements made in series, in order to be reused once dismantled the pavilion. Occupied an area of \u200b\u200b11,500 m2, and was budgeted at 698,000 pts. and constituted three interconnected buildings with courtyards with arches, forming a U. The roofing material was made in light of four slopes. Only served to decorate the white walls of the building, in neo-baroque, with the inclusion of mixtilinear pediments.
Detail of the facade of the pavilion.

place in the pavilion had a lot of exhibitors representing many producers and distributors of industrial machinery, agricultural and livestock.




Advertising some of the industries exhibited in Machinery Hall.


Vista on top of the facade of one of the side buildings. In the background shows the area of \u200b\u200bthe Exhibition of Cattle.


HALL OF SILK
Commissioner's participation Regia Silk was originally anticipated in the Pavilion for Agriculture and Livestock Industries that have already commented. But the agency requested a larger flag safely freeing the building has been called Agricultural Hall. For this reason he was given another building designed in the beginning of the so called Flags of Derivatives and Agricultural Industries was to be dedicated to "Wine", from the pavilion known as the Silk Road.

This building was also designed by the architect Vicente Traver and Thomas and Jose Granados de la Vega national eclectic architectural style, with an area of \u200b\u200b998 m2 on a plot of 1100m2. located opposite the Pavilion budget Tobacco and 187,000 pts. Construction was conducted by the Executive Committee between 1927 and 1928

Interior view of the flag, with the various exhibitors .
The exterior decoration of the building was virtually the same as the Pavilion de Tabacos, the main entrance area was the most decorated, and the lintel mixtilineal between twisted columns, cornice, pinnacles and surmounted by a small curved pediment, decorated with pictorial plant small corner domes remanded

The differential of that flag, the floor of the building as this is of rectangular shape instead of "U"

This flag showing the procedures for obtaining and processing of silk yarns and fabrics. Likewise also made room to present their products other national industrial mercers, all directed by that Royal Commissioner whose purpose was to enhance the revitalization of this traditional manufacturing Seville.

Police Propaganda Silk.

Aerial Silk Pavilion.

THE SPANISH FILM ARCHIVE edited a book entitled "THE EXHIBITION OF 1929" TO BE PICKED UP IN THE PICTURES OF THE EXHIBITION IBEROAMERICANA, INSERTED BELOW ARE A COLLECTION OF RELATED VIDEOS HALL OF OIL AND THE EXHIBITION OF LIVESTOCK, LISTED IN THIS WORK


OIL PABELON




EXHIBITION WON





SOURCES

- The Exhibition Iberoamericana through the press 1923-1929. Encarnación López Lemus.
- Sevilla at the time of the Latin American Exhibition. 1905 -1030 The city of the twentieth century. Nicolas Salas.
- Newspaper Funds. The American Exhibition Halls. Alberto Villar Movellán.
- JUAN TALAVERA HEREDIA-Alberto Villar Movellán. ART HISPALENSE
- Architecture of Regionalism in Seville 1900-1935. Alberto Villar Movellán.
- HISTORY OF THE AMERICAN IBERO STATEMENT OF SEVILLE. Eduardo Rodríguez Bernal.
- ABC (Sevilla) 11/06/1979. pg. 9. OLD TOWN. Abel Infanzón.
- Official Guide. American Exhibition 1929-1930.
- Gold Book Exhibition Iberoamericana 1929-1930.

Link pra download the file
http://www.megaupload.com/?d=85J4KP8D

Failing Ipod Touch Screen

- Hall of the National Telephone Company.

PAVILION
the national telephone company.

Postal Mobile Pavilion
In the years prior to the opening of the event its Board of Directors, it was not aware of the importance that the various agencies State would play in the show, thinking at the time only use it in the least developed. It appointed a committee to the participation of various national services, among which was the National Telephone Company, which in 1925 requested a place on the grounds of the Exhibition in order to install a substation to give adequate service phone to different countries and entities participating in the event, while display and serve as propaganda for the English telecommunications in America. Facilities Telegraph Service mounted telegraphy and telegraph offices and the Directorate General of Communications, the Committee granted exemption from postal and telegraphic.

The plot granted by the Organization for installing the Mobile Pavilion, as was known, had an area of \u200b\u200b1,186 m2 and is located on Avenida de Isabel la Católica from the Glorieta de Covadonga the rear facade of the South Tower of the Plaza of Spain. This avenue with its continuation, D. Pelayo, served as a link shaft was started at the main entrance of the Glorieta de San Diego, went to the Plaza of Spain and ending in one end of the Plaza de America.


building map
principal elevation

Building section

Plan and elevation of the input column

The Telephone Company, commissioned the architect Juan Talavera Heredia in Seville, the construction of the building 1925 to be completed two years later in 1927. It has an area of \u200b\u200bnearly 1000 m2 is on one level with basement alone in the middle of construction. The ephemeral nature of the construction was done however, by building system based on load-bearing walls with metal pillars on which rests the concrete slab. Decks there are two main types, the main building in Andalusian and Moorish tiles in the body of arcade access and outdoor pavilions.


Aerial view of the pavilion.

octagonal tower facade .
Home flag.

The author was inspired by Palladian models, articulated the flag with three buildings around a garden with a pool attached to the lifting of the main building. The building of greater importance than the rest, is elevated as the rest of the complex, after entering through the steps to the pond side, we have a building of great firmness cubic volume, which opens a grand entrance arch occupying this space. Both sides open holes with three windows, the center decorated with forged iron, finished off the set with two octagonal towers with domes of half an orange covered with yellow tiles. Its walls are opened small openings that serve to provide vertical construction.











details arcade arcaded wings .

The interior of this central body, develops stays arches around the courtyard where they emphasize the proportions of the abacus. In between there is installed a small fountain that connects to the outside through a channel that runs through the hallway and flows into the pond in the garden.

Detail forging a window

View of one side pavilions .
from towers octagonal arcaded wings leave that up from the central front and culminating in two buildings, these buildings minor, are rectangular, whose walls are inscribed three arches and two columns, which give access to a small atrium in the canvas to the front side open two separate holes with wrought iron window grills.

This building was a lull in the construction style of the author Juan Talavera, when the neo-Baroque was at the zenith of its development, Talavera look back and collects the neomudejar the principle of regionalism. The exterior decoration is presented with total building materials treated with impeccable technical purity, away from the ornate decoration in plaster and tiles. Use existing models as Mudejar Convento de Santa Paula, and the cloisters of San Isidoro del Campo and La Rabida, as an authentic and splendid showcase handmade from wrought iron up the threads of brick and voussoirs, reaching unparalleled levels of virtuosity.

Overview patio

Lobby

The author relies on the local tradition of Mudejar, which is clearly manifested in the threads of the entrance arches and courtyard as well as plaster, tile and wood paneling in the lobby and patio. The front cover was inspired by the Convent of Santa Paula, which even the two-color copy of it. Doing the same in the cloister of the Monastery of San Isidoro del Campo to shape the arches of the curved arms.




Artesonado and detail of the plaster in the lobby.


In short, the gorgeous use of brick, both plain and carved, and the tile and wrought iron supplement the decoration of this building, which in turn is enhanced on the surfaces of white walls, forming one of the crowning achievements of Seville historicist style, achieving the lime and brick a synthesis of Latin and Mediterranean as understood in Islamic Andalusia.

The October 12, 1929, opened direct telephone service between Spain - Argentina and Spain - Uruguay, and various automation in various provincial capitals, while ceremony presided by General Primo de Rivera. By then there were 2,240 centers in the country, que daban servicio a 174.000 abonados, de ellos 122.000 disfrutaban de servicio automático repartidos en 14 capitales de provincia, sumando 26.000 km. las líneas interurbanas.

Una vez concluida la Exposición, el edificio continuó prestando servicio a la Compañía Telefónica hasta finales de la década de los 80 del pasado siglo, cuando la actividad de esta subcentral fue suprimida.

Una vez clausurado el servicio que prestaba estas instalaciones quedó abandonado, empezando a producirse el deterioro lógico por su falta de mantenimiento. En la década de los años 90 del pasado siglo, aún siendo propiedad de la Compañía Telefónica, was ceded to the Ministry of Culture of the Andalusian Regional Government for hosting the International University Menéndez Pelayo. In 1991 he drafted the building rehabilitation project for this purpose by the architects Ramón Gómez Bustillo and Alfonso Guajardo-Fajardo Ibarra.


Views tiled plinth and plasterwork in the lobby.

This rehabilitation whose budget was 138,000,000 pts., Acted mainly in replacing the flat roof, flooring and installing new electricity networks, plumbing, drainage, etc.. Since even a building being conceived as an ephemeral, the general state of it was quite acceptable not detect problems that might affect your safety. Only outdoor pavilions deepest need of rehabilitation due to its much lower build quality.

central courtyard.
However, this intervention was delayed for seven years, when the flag situation was becoming more regrettably, closed and abandoned since 1992. So in 1998, the Foundation XXI forged by a school workshop and after two years of work getting the building restored and refurbished thanks to an agreement between the Foundation, the City of Seville and other public and private entities to serve as headquarters to the Garden School and Center Environmental Studies "Joaquín Romero Murube", which was inaugurated in January 2000 as a training center.

SOURCES

- THE HALL OF TELEFONICA, Ramón Gómez Bustillo and Alfonso Guajardo-Fajardo Ibarra. SURVEYOR Magazine No 38 3 º Quarter 1991

- The American Exhibition of the press through 1923-1929. Encarnación López Lemuz.

- JUAN TALAVERA HEREDIA-Alberto Villar Movellán. ART HISPALENSE

- Architecture of Regionalism in Seville 1900-1935. Alberto Villar Movellán.

- Newspaper Funds. The American Exhibition Halls. Alberto Villar Movellán.

- HISTORY OF THE AMERICAN IBERO STATEMENT OF SEVILLE. Eduardo Rodríguez Bernal.

- Amalia Gomez closed a school forge XXI. ABC Sevilla, 05/01/2000 pp. 8 and 58


Link pra download the PDF file
http://www.megaupload.com/?d=M5NDB33W